From Cloud Consulting to MSP Reality
When Anthony Birone launched Elastic IT, the original plan was simple: focus on cloud consulting in AWS and Azure. But a client with 380 users and only one internal IT resource pulled the team into managed services. Suddenly, Elastic IT found itself juggling endless tickets, emails funneled into a shared Outlook inbox, and late-night automation experiments just to keep up.
The Breaking Point: Automation That Wouldn’t Scale
Anthony had written custom automations for Microsoft Intune, only to see them break after an API update. The thought of rewriting everything from scratch was daunting. That’s when he stumbled onto ImmyBot, and a chance conversation with its founder, Darren, opened a new path forward.
“We hopped on a call and spent three hours digging in. ImmyBot wasn’t just another RMM—it made me think differently about automation.”
Thinking Beyond Clients: Multi-Tenant Automation
Traditional RMMs force MSPs to manage deployments one client at a time. ImmyBot flipped the script, encouraging Elastic IT to start with business-wide standards and automation first. From security stacks to application rollouts, everything could be deployed consistently across tenants.
“Most MSPs I talk to are still imaging machines or paying techs to click through setup screens. ImmyBot saves that labor immediately.”
The Unexpected RMM Replacement
What started as a complementary tool soon revealed its full power. After onboarding a new tech and training him on both NinjaRMM and ImmyBot, Anthony realized something surprising:
“A few months in, he asked me a question, and I told him to check Ninja. His response? ‘What’s Ninja?’ That’s when I knew—we didn’t even need it anymore.”
ImmyBot had quietly replaced their RMM, cutting costs while simplifying operations.
15 Minutes Saved Per Ticket — and a Team That Can Scale
Elastic IT now saves at least 15 minutes on every software ticket. Simple requests like “install this app” no longer require a remote session or back-and-forth with the end user. Software is deployed in the background, instantly and consistently.
The result? Faster response times for clients and a leaner, more scalable operation.
“We wouldn’t have been able to grow as fast as we did without ImmyBot. Today, we’d need five more hires if it wasn’t in place.”
Community, Collaboration, and Growth
Beyond the tool itself, Anthony found a community of MSP peers through ImmyBot. It became his first real network of other owners and operators, providing not just automation help but shared insights into running and scaling an MSP.
About the Guest
Anthony Birone
Founder, Elastic IT
Focused on cloud consulting and IT services, Anthony Birone has grown Elastic IT into a modern MSP by embracing automation-first strategies.
